People wishing their business cards to stand out a little more than usual often opt for an embossed finish, which makes the paper rise up giving a 3D effect, cards can be 'Print' embossed which is when you push the image behing a printed area or blind embossed as per this card which is when you emboss a plain area of the material, this (in my opinion) is a much better way as it shows up much more.
Printed on Conqueror brilliant white wove 350gsm

